Design, Color, Action: It’s a Wrap
A wrap is a car vinyl film applied over a vehicle which allows you to change its appearance in a matter of days. Wraps can be full or partial. A full wrap covers all the exterior of the vehicle except the roof. Car wrapping can be used simply to change the color of the car or its finish, or it can be used to apply details or graphics in any manner of self-expression or commercial branding.
Your imagination is the only limit in customizing with car vinyl. Choose from 3M™ Wrap Film Series 1080 or 3M™ Print Wrap Films in over 100 colors or create a custom wrap with a variety of textures and finishes. Choose from the clear or reflective film; standard or glossy color; chrome metallic or matte finish; or an array of gradient colors. There is even a glow-in-the-dark finish. Ask about the 3M™ customizer tool to preview your own design in all the varieties of colors, finishes, and textures available.
Car wrapping is not just for cars. Take your personal statement off the beaten path. Colorful custom design on your motorcycle, snowmobile or ATV will turn heads in all terrains.
Wrap Your Brand
If you have a business or product to promote, consider using your wrap as signage on your car, truck or van. You will get a tax write-off as well as a great return on your investment. This form of advertising is more cost-effective than billboards, television, radio or directory ads. Think of it as a mobile billboard that can be taken wherever it needs to be seen.
- In the U.S. today, “individual vehicle advertising generates between 30,000-70,000 daily vehicular impressions,” according to ARD Ventures.
- “Mobile advertising generates 2.5 times more attention than a static billboard,” says Perception Research.
- “Messages on vehicles have a 97% recall rate,” RYP & Becker Group indicates.
Car Wrapping Is Not Permanent
A good wrap job with quality material installed on a vehicle with no dings, dents or rust can last five years or more if the vehicle is garaged in harsh climates. Unlike paint, film wrap decals and sheets can be removed at will with no impact on the underlying paint, assuming the wrap is maintained properly and removed correctly by a professional installer.
Go With the Trend – Wrapping Is In
If you wish to enhance the appearance of your vehicle, paint or airbrushing cannot compare with the flexibility and precision of digitally printed wraps. If a car with unusual coloration or finish or with an emblazoned camouflage or psychedelic print has recently caught your attention, it was probably wrapped in vinyl rather than painted.
Car wraps are the trend in vehicle customization with a North American market that is expected to reach $10.8 billion by 2025, up from $2.87 billion in 2018. Wrapping is no longer just for celebrities. You don’t have to be a rapper to be a wrapper!
Car Wrapping Questions?